Top Free-to-Play Games on Android in the UK: Q2 2025 Performance

In the second quarter of 2025, the top free-to-play games on the Android platform in the United Kingdom showcased varied performance trends. Here's a detailed look at the leading games based on data from Sensor Tower.

Block Blast! maintained a strong presence with weekly downloads fluctuating between 27K and 47K, peaking at 47K in early May. However, the game's weekly active users saw a gradual decrease from 1.05M to 799K by the end of June.

Roblox demonstrated a robust performance with weekly revenue consistently increasing, reaching $504K by the end of June. Weekly downloads ranged from 21K to 33K, while active users grew steadily, starting at 1.78M and reaching 2.29M.

Kingshot experienced a notable rise in weekly revenue, which climbed from $31K to $183K, and weekly downloads peaked at 41K in June. Active users also increased significantly, starting at 30K and reaching 74K.

Color Block Jam saw weekly revenues hover around $52K to $69K, with downloads declining to 17K by the end of the quarter. Active users remained relatively steady, fluctuating around 105K to 124K.

Vita Mahjong displayed stable weekly downloads, ranging from 21K to 30K, and a slight increase in revenue, reaching $644 by the end of June. Active users grew from 269K to 276K over the quarter.

For more detailed insights and data, visit Sensor Tower's platform.